AMOS RUN SAMPLE DATA | SmartPLS
The dataset is derived from the article by Nguyen-Viet (2022) – “Understanding the Influence of Eco-label and Green Advertising on Green Purchase Intention: The Mediating Role of Green Brand Equity.” This study was conducted on a sample of 870 consumers who have purchased milk products in Vietnam. It aims to examine the direct impacts of eco-labels and green advertising on green purchase intention and the mediating role of green brand equity.
Abstract:
Consumers are increasingly aware of the environmental and social impacts of their consumption. To engage in eco-responsible transactions, consumers require product information related to the environment. Hence, marketers and companies are increasingly using green marketing tools to integrate detailed environmental information into their products, such as eco-labels and green advertising. This study aims to examine the direct effects of eco-labels and green advertising on green purchase intention and the mediating role of green brand equity. Data were collected from a sample of 870 consumers who have purchased milk products in Vietnam. The results indicate that eco-labels and green advertising have significant positive effects on green purchase intention directly and through flexible dimensions of green brand equity as a mediating mechanism. The study provides necessary insights for companies and marketers to explore issues related to green purchase intention and green brand equity, thereby identifying the roles of eco-labels and green advertising.
Nguyen-Viet, B. (2022). Understanding the influence of eco-label and green advertising on green purchase intention: The mediating role of green brand equity. Journal of Food Products Marketing, 28(2), 87–103.
Starting from this dataset onwards, we will not publicly disclose the results to ensure data confidentiality. If you are interested, please contact us for more detailed information about this dataset. In this post, we only show the final model results. We assure you of the data’s integrity. If you find any discrepancies, we will support you in rectifying the dataset free of charge.
♥ Payment and Notes on the Sample Dataset
The sample dataset is compatible with the model presented here. The dataset is fixed and does not have custom options. If you have any other requests, please use our Data Processing service.
Please note that this dataset is not unique, so many people may have purchased it.
Payment method: Payment in advance to the account:
Account holder: NGUYEN THANH TIEN
ACB account 4707776 (Thanh Da branch)
Payment note: Data code + space + your email (only the part before @)
For example, if your email is hathu2212@gmail.com, the payment note is as follows: Data23070301 hathu2212
After making the transfer, please send an email with the payment confirmation to phantichamos@gmail.com or send a direct message to Zalo number 0971.202.308. We will send you the dataset file within 30 minutes of receiving the payment information. The dataset file includes an encoded data file in SPSS and any related model files if available. In the file we send you, we also include the article used to initiate the sample data (if available).
♥ Dataset Information
Data code: Data23070301
Price: 900,000 VND
♥ Dataset Description
- The model runs CB SEM using AMOS 28 software.
- Sample size: 870
- Scale: 5-point Likert
Author’s original scale table
Source: Nguyen-Viet (2022)
- Description: The structural model has 6 first-order latent variables, measured by 25 observed variables. For details, see the research model or scale table. The results of CB SEM analysis using AMOS 28 software are all OK. The results of this sample data differ from the original research results in that, with this sample data, all relationships in the model are statistically significant. In the author’s original model, the results will be different, specifically:
- Statistical information: In this sample data set, we will not show basic information about qualitative variables. If you need it, please contact us, we will create it for you for free to suit your research context (free of charge).
♥ WE HOPE YOU ARE SATISFIED WHEN USING THIS DATA SET ♥
