SAMPLE DATA RUNNING CB SEM WITH AMOS
This data idea is built from Huang et al.’s (2022) article – “How social presence affects consumer purchase intention in live video commerce: the role the mediating role of vivid experience and the moderating role of positive emotions”
Huang, Z., Zhu, Y., Hao, A., & Deng, J. (2022). How social influence presence consumer purchase intention in live video commerce: the mediating role of immersive experience and the moderating role of positive emotions. Journal of Research in Interactive Marketing, ahead-of-print, 1–17. Readers can view the full article here.
♥ Payment and some notes with the Sample Data Set
The sample data set is compatible with the model presented here. The data set is fixed and there is no option to customize according to customer requirements. If you have any other requests please use our Data Processing service here.
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Payment terms: If you buy data, please transfer money to the account:
Account holder: NGUYEN THANH TIEN
ACB Account 4707776 (THANH DA Transaction Office)
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For example, your email is hathu2212@gmail.com, the transfer content is as follows: Data23061102 hathu2212
After transferring, please send an email with payment documents confirming successful transfer to email address phatichamos@gmail.com or send a direct message to zalo at 0971.202.308. We will send the data file to you within 30 minutes after receiving the transfer information. The data file includes data files pre-encoded in spss and related model files if any. In the file sent to you, we have included an article inspired by creating sample data (if any).
♥ Data Information
Data code: Data23061102
Price: 668,000 VND
♥ Data Description
- Model run CB SEM using AMOS software.
- Sample size: 408
- Scale: 5-point Likert
| The scale | Observed variables | Source |
| Social presence | On Li ZiQi’s video website, the interaction with other users and fans is personal • On Li ZiQi’s video website, the interaction with other users and fans is warm • On Li ZiQi’s video website , the interaction with other users and fans is very close • On Li ZiQi’s video site, the interaction with other users and fans is humane | Huang et al (2022) |
| Immersive experience | When watching a video, I lose the concept of time • When watching a video, I forget my surroundings • When watching a video, I forget all my worries | Huang et al (2022) |
| Positive emotions | This makes me feel happy here • This makes me feel relaxed here• This makes me feel happy here • This makes me feel interesting here • This makes me feel happy here see closeness | Huang et al (2022) |
| Purchase intention | Able to buy • Priority choice • Will definitely buy | Huang et al (2022) |
- Description: The model has 1 independent variable, 1 intermediate variable, 1 moderating variable and 1 dependent variable, measured by 15 observed variables. For details, see the research model and measurement scale. The results of Cronbach’s alpha and EFA analysis were both good.
- Model running CB SEM: The results of all hypotheses are supported due to the Sig level of significance. ≤ 5%.
- Statistical information section: Statistical variables describing the sample include: Gender, education level, monthly income, year of birth, occupation.
♥ Analysis results
See details here. Click here
