Le Minh Data Services would like to introduce to you the book A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM).

The book A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) by Joseph F. Hair, Jr., G. Tomas M. Hult, Christian M. Ringle, and Marko Sarstedt is a detailed and comprehensive text on the method. PLS-SEM method in structural modeling. Published by SAGE Publications in 2021, this book provides a detailed introduction and guidance to PLS-SEM for those interested in applying this method in research.
The book explains the basic concepts of PLS-SEM and provides an easy-to-understand approach to applying this method in structural modeling. The author presents in detail the research process and application of PLS-SEM, from data collection to model building and hypothesis testing. The book provides illustrative examples and exercises for readers to understand and apply the knowledge they have learned.
The book A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) is a valuable resource for researchers, graduate students, and professionals interested in PLS-SEM and structural modeling. With a clear approach and practical applications, this book will help readers master the knowledge and skills needed to apply PLS-SEM to research and data analysis work.
