Instructions for analyzing control variables using AMOS software
♦ As you know about the role of moderator variables in research models. Today I will guide you how to analyze control variables in the CB SEM model using AMOS software.
♦ Suppose we had a research model as follows:
♦ Now we want to analyze how the control variables Age, Gender, and Occupation affect Repeat Purchase Intention. We put the variables into the model and analyze, the results are as follows:
♦ Then rely on the P-value coefficient to conclude whether the control variables affect repeat purchase intention or not?
♦ It can be seen that the gender, age and occupation of the survey subjects do not have a significant influence (can be ignored) on their repeat purchase intention. The benefits of the control variable analysis tool in AMOS are very convenient, less time consuming when we analyze One Way ANOVA or T-test a lot.
♦ If you need help during the implementation process, please contact Le Minh’s Data Processing and Analysis Service! Thank you very much!
