“Le Minh Data Services provides detailed information about the book ‘Consumer Packaging Strategy Localisation in Asian Markets’ (2023).
This book discusses how Western brands localize their packaging designs in Asian markets. It offers valuable insights into how major Western CPG brands heavily rely on their packaging strategies to compete not only with domestic brands but also with other foreign brands in the region. The book includes in-depth interviews with brand managers of several major Western CPG brands and retailers, and provides the latest information on CPG packaging trends in Asia.
Read the book here.→
