Le Minh data service would like to introduce to you the book Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know.

Philip Kotler’s book Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know is an important document in the field of marketing, providing readers with a comprehensive view of the basic and important concepts in marketing. branch.

Here are some details about the book:

• Author: Philip Kotler is one of the pioneers and leading authors in the field of marketing. He has written many famous books on marketing and is considered one of the leading experts in this industry.
• Content: The book includes 80 important concepts in marketing arranged in order from A to Z. Each concept is introduced and presented in a concise and easy-to-understand manner, helping readers master the aspects. Basic aspects of marketing. Some prominent concepts include:

1. Market Segmentation: The book explains how to divide the market into groups of customers with similar characteristics and helps better understand shaping a marketing strategy.
2. Advertising: The book presents the role of advertising in building and maintaining brands, providing basic principles and effective methods.
3. Pricing Strategy: The book covers important aspects of product and service pricing, including how to determine prices, pricing strategies, and competitive pricing analysis.
4. Online Marketing: The book introduces aspects of online marketing, including online advertising, building customer relationships through social networks and online brand management. gland.
5. Market Analysis: The book presents the process of market analysis to understand customer needs, identify potential customers and make appropriate strategic decisions.

The book Marketing Insights From A to Z provides readers with an overview of important concepts in marketing and is a useful resource for managers, marketing managers, and students interested in the field. this area. With its easy-to-understand writing style and provision of accurate and practical information, this book helps readers apply important marketing concepts to real-world work.