Introduce
Book Business Research Methods, international version, authored by Pamela S. Schindler, is a textbook for students without online access code. However, the content of this book is similar to other editions and is structured into independent chapters that reflect the practice of business research with real-life examples from many different fields. The author clearly states the difference between big and small data analysis, with a focus on the decision-making process. The book covers ethical issues and solutions, as well as expansion on process modeling, sampling, and data preparation. The author provides suggestions suitable for both visual and vocabulary learners, along with using industry trend reports to guide the book’s content. This release also adds automation and privacy, reflecting emerging trends in the industry. The book is also available for purchase with the McGraw Hill Connect digital platform, which helps students manage their studies and assignments effectively.
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